More and more Americans are "older" drivers. More and more are hobbled by back pain. And they are spending more time than ever behind the wheel.
For automotive seat makers, it all spells backside opportunity.
Every seat manufacturer is either developing so-called orthopedic seats - or, at the very least, creating more comfortable seats with orthopedic benefit.
Orthopedic seats are seats designed, often in cooperation with medical doctors, to provide strong support to the body, primarily to the lower back and spine. They also promote good posture while driving, even after long periods.
The North American subsidiary of European seat mak-er Recaro GmbH, …
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